Thursday, March 14, 2013

White Day

Today - March 14th is white day. If you read the post about Valentines Day here in Japan you know that it is a day for the ladies to give men gifts. Well, White day is the day where the men return the favor. If a man received a gift from a woman on Valentines day, whether it was a honmei-choco (本命チョコ?, "chocolate of love") or giri-choco (義理チョコ?, "courtesy chocolate") they are expected to give something back to the person they received their gift from.
I also read somewhere that the typical gift should be 2 to 3 times the cost of the Valentine's gift. (so, ladies if you participate in this way of celebrating Valentine's it would benefit you to spend a little cash as your return gift could be SWEET).
Typical white day gifts include: jewelry, marshmallows, white chocolate, white lingerie, cookies, or a combination of aforemetioned gifts.
This holiday was first celebrated in 1978 and was started, like many holidays in the States that people say are Hallmark holidays, by the National Confectionery Industry Association as a way for men to pay back the women that gave them gifts a month earlier.
 
So, guys even if you don't live in Japan, maybe you could surprise you hunny and bring her a gift for White Day. I am sure she would enjoy the surprise and you could tell her that you are celebrating a Japanese custom and wow her with your worldly knowledge and expertise, not to mention charm.

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